While waiting for the Oracle numbers after the close, we just happened to pick up the Financial Post dated March 20, 2012. (One of Canada financial newspapers, to our US readers.) The reporter, Christine Dorry, strikes the title, “Why Apple is ‘Cheap’ at US$601 a share”. Stating that Apple (AAPL) is trading at 16.9x earnings, cheaper than Philip Morris (PM) at 17.6x, Coca-Cola (KO) at 18.3x and McDonald’s (MCD) at 18.5x. Really!
Isn't the Financial Press suppose to help me?
What is the “Rational Investor” to think? Simply dividing the price of the stock by last year’s earnings and you get what actually? Well let’s use our Facebook database and have some fun!
(All data in the above table is as of March 20,2012, model price computer run)
Hum…. They all expansive, including Apple!
Christine goes on to quote, Mr. Ben Reitzes, an analyst at Barclays Equity Research in New York City, in a note to clients, “We believe Apple deserves a higher multiple vs. the group [which we will put in a table below] given our view that it is the best growth story in IT hardware over the long term”.
(All data in the above table is as of March 20, 2012, model price computer run)
What does the “rational investor” do? When the “rational investor” knows what a stock is worth, versus what the stock costs investing should be a little easier. Also, doing just the opposite of what the financial press (and some analysts) advises, priceless!
Grab me a newspaper, I want to look up some other stocks on the Facebook Model Price app.